Bella Mademoiselle redefines natural beauty by producing organic and cruelty-free products. The brand has a spa grade line called Amazonian Beauty Rituals, where proceeds are given back to the Amazon and products are sustainably packaged—which is a key differentiator from other beauty brands. Rebranding Bella Mademoiselle’s social media involved conducting a photoshoot with tropical elements and capturing UGC video clips of product usage for application content to establish a branded feed.