A SYMPHONY IN NEUTRALITY AND LIFESTYLE ELEGANCE

Project: Social Media Branding

Role: Brand Director & Creative Strategist

This social media branding project redefined the online presence of a lifestyle content creator. Initially, her page lacked brand voice and visual aesthetics to tell captivating stories. A neutral and elegant page aesthetic was established with a branding photoshoot to communicate soft luxury, resonating with audiences seeking alluring visuals and relatable everyday moments.

DESIGN DIRECTION

  • DETAILS

    Capturing tight shots that spark curiosity and enhance luxury aesthetic. Perfect for captivating video covers.

  • COLOR PALETTE

    Limiting colors to neutral and dark tones, adding gold accents for an upscale timeless allure.

  • ARCHITECTURE

    Capturing the surrounding space with wide angle shots—relying on the architecture to set the scene and create a clean aesthetic.

RESULTS

37% increase in profile visits

12% Follower increase

2 paid brand deals

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