OPULENCE BEAUTY: WILD SIDE LIPSTICK COLLECTION

Project: Branding & Marketing

Role: Designer & Art Director

Opulence Beauty is a beauty brand concept with the mission of helping customers “Be Bold and Feel Confident”. The Color Pop line is released under the Wild Side lipstick collection, featuring bold and vibrant colors. This line pushes the mission of Opulence Beauty, inviting customers to experience the “wild side” of confidence.

THE CHALLENGE: How might a vibrant brand identity be developed across marketing channels for makeup lovers looking to push the envelope while maintaining brand continuity?

CREATIVE DIRECTION

CONTRAST

Taking an Andy Warhol Pop Art approach, pair lipstick shades with a complementary colored background to emphasize the product’s hue. This emphasizes the “Color Pop” collection name.
TEXTURE

Add dimension to the graphics using an intricate, yet simple background. Lower the opacity so that it does not take focus away from the product but still fills in the empty background spaces.
NOMENCLATURE

Name products after elements in nature that display these hues in the wild, hence highlighting confidence to be a side of the customer that is natural, bold, and WILD.

DESIGN

MARKETING

SOCIAL MEDIA

Post graphics as a slide static post to gain awareness about the Wild Side Color Pop Lip Collection. Showcasing each lipstick color individually for customers to see all available options and brand continuity.