WAR ROOM LOGO REBRAND
Project: Rebranding
Role: Designer
Deliverables: Logos & Brand Guidelines Book
Undergoing changes in business structure while expanding services, War Room Christian Enterprises took the opportunity to rebrand their logo to match their growing brand. Changes in structure now added a subsidiary under the company, War Room Christian Counseling, that also required a logo of its own.
IDEATION
PREVIOUS LOGO
CHALLENGE:
How might two distinct logos be created, while still maintaining brand continuity?
CLIENT REQUESTS:
Must include a lotus and butterfly in the counseling logo.
A script font must be incorporated to add delicacy.
DESIGN
Draft
Primary Logo
Christian Counseling Logo
Secondary Logo
Final
Primary Logo
Christian Counseling Logo
Secondary logo